interested in buying personalised sportswear?

ADM supply a wide range of personalised branded sportswear for sports including football, rugby, netball, hockey, racket sports including tennis and badminton and on court sports such as basketball and volleyball. For over 20 years ADM have been a leading UK specialists in supplying personalised branded sportswear to clubs and teams from grass roots upto the elite professional level.

Have you been looking for a brand new football kit or a basketball kit for your team? If you answered yes, then we can help you today. ADM Direct provide a wide range of personalized branded sportswear. These include some of the following football jerseys and shorts, rugby jerseys, netball dresses, hockey shirts, cricket whites and basketball vests. Pick your desired sportswear and we can customize it for you. Using the latest fabric technology, sports brands such as nike, canterbury, adidas, vx3, stanno, joma and gilbert offer affordable sportswear that is desirable, comfortable and  durable for your team.

Our customised sportswear range includes
  • Discounted nike football kits

  • Personalised canterbury rugby kits

  • Gilbert netball dresses

  • Grays hockey kits

  • Joma Basketball Kits

  • Joma football kits
  • Canterbury clothing

  • Gray-Nicolls cricket clothing

  • Vx3 sportswear

check out our best selling sportswear

need a new sports kit ?

At ADM, we take great pride in delivering a high quality sportswear. So whatever your sport be it football, rugby, netball, hockey, cricket or on the court for tennis, squash, basketball or volleyball, adm has a collection of high performance personalised sportswear on budget for your team or club. Reputation is important to us and we take great pride in our work. Furthermore, we offer an excellent discount on bigger club orders.

Save up to 30% OFF RRP on all customisable sportswear with one of the UK’s best sports kit suppliers. Contact the ADM team direct on 01942 498 120 for your FREE competitive quote today.


Explore our comprehensive range of affordable personalised football kits to find a whole lot of low prices on top quality football jerseys, shorts and socks. Furthermore, we stock leading soccer brands including nike, stanno, joma and mitre, offering up to 30% off RRP on all items. ADM have a range of discounted footie kits to meet any club or team budget.
Plus you can create your customised soccer kit easily online using the hassle-free customisation tool. Our clearance soccer products include kits, balls, bags and accessories.

Buy your discounted football kit with fast reliable delivery online with adm, the UK’s leading specialist in personalised football kits.
Alternatively call 01942 498 120 for a FREE competitive quote.



ADM offers one of the most generous discount varieties of top brand rugby kits and sports equipment. We understand that quality sports kit is important in reaching the full potential of a sportsperson. ADM’s personalised collection includes Canterbury, Adidas, Gilbert and Joma. We supply jerseys, shorts, socks, equipment, and teamwear. Explore our selection of customisable rugby kit online, you’ll find the best deals. Furthermore, you can personalise your kit using our easy to use customisation tool online.

If you’re looking for fantastic deals on any rugby gear simply call 01942 498120 for a FREE competitive quote or order online today.



ADM Direct has everything you need when it comes to kitting out your netball team. Our extensive range of personalised netball clothing includes the Gilbert and canterbury collections. Both sports brands feature contemporary designs and colours, plus a wide variety of sizes to cater for both the adult and junior players. The Gilbert technical match gear is both durable and fashionable and includes dresses, shorts, skirts and tops. In addition, at ADM you can personalise your chosen netball clothing with our easy to use online customisation tool. ADM offers significant savings on personalised netball sportswear with up to 30% off the recommended retail price.
ADM Direct is one of the largest suppliers of netball clothing and our team of experts will produce an excellent standard of work, making sure that your team looks great.



View ADM’s broad choice of personalised hockey kits online from leading brands Grays and Reece. ADM offers a selection of personalised hockey kits, including embroidered or printed jerseys, shorts, socks and much more for your club or school. All our hockey clothing from Grays hockey and Reece hockey has been designed to high quality standards, manufactured to withstand the rigours of competitive sport and the demands of hockey from grass roots through to the professional game.
Furthermore, you can personalise your selection of Grays and Reece kit. The ADM range can be personalised with your embroidered club, school, university or college logo. Printed numbers, names and sponsors logos can also be added in-house by ADM. Applying different customisation types to your chosen kit is easy to do online with our online customisation tool.

Make savings on all types of custom hockey clothing with ADM Direct.



ADM offers an exclusive range of cricket teamwear ranging from leading brands including gray-nicolls, canterbury, adidas and adm. Explore our large assortment of personalised sportswear used by clubs and schools across the UK.
Our personalised cricket clothing range includes cricket whites, twentytwenty playing shirts, sweaters, slipovers and trousers which is then complimented by our comprehensive off-field leisure range. Furthermore, we have a selection of on-trend  baggage for your equipment and custom whites or twenty twenty gear.
ADM supply quality cricket sportswear team to sunday league teams, regional leagues, schools, colleges and universities across the UK. Personalise your chosen cricket sports clothing or items by utilising our straightforward customisation tool online.


racket sports

Buy the right style for you and be perfect for your next match with our range of personalised sportswear that is made for tennis, badminton, squash and other racket sports. Shop the range of tennis clothes including t-shirts, polo shirts, shorts and skirts from leading sports brands nike, adidas, canterbury and joma.

Check out he latest innovations and top performance styles and personalise your tennis gear or badminton clothing with your club logo. Utilise the easy to use online customisation tool.

We can offer unto 30% discount off RRP for all sportswear, so take advantage of these discounted prices and shop the selection of sports clothing today. You can choose to buy the range without customisation or you can custom your choice of sports gear using our easy to use customisation tool and buy online. Alternatively, request a quote at check out or call our expert staff on 01942 498120 for a free quote.

racket sports


Unlock your potential on court and choose from a wide selection of basketball kits from established sports brands such as joma, vx3 and adm.  ADM’s range of personalised basketball kits offers a range of sports inspired apparel for both the professional and amateur teams. Joma offers a range of high performance training and competitive match day kits from stock that stand up to the physical demands of basketball. The contemporary styles available from joma include reversible and non reversible vests and shorts in both a male and female fit. Plus you can create your customised joma basketball kit easily online using the hassle-free customisation tool.

VX3 and adm basketball sportswear is made to order using the latest fabric technologies. Get creative and choose from a wide selection of designs and add your colours, sublimate your logos and numbers into the basketball vests and shorts. Check out ADM’s bespoke range of basketball kits at Interested in vx3 bespoke basketball kits? contact our sales team who will advise on best designs and prices available.


volleyball & handball

Shop the highest quality of personalised volleyball and handball apparel online at adm. We offer a full collection of high performance jerseys and shorts that are ideal for the fast paced games of both volleyball and handball. Joma and stanno use the latest fabric innovations to ensure that the materials used are lightweight and breathable and so support maximum movement and flexibility.

Choose your team colours and customise your jerseys and shorts with your team logo and players names and numbers. The online customisation tool from adm allows you to do this easily and hassle free, so why wait? customise your volleyball or handball sportswear today and save money with our fantastic offers.


have you considered made to order sportswear? sports kit designer by adm

With no two teams the same adm offers a range of sportswear from leading sports brands that is unique to your team. Brands such as canterbury, gilbert, vx3 and adm offer a made to order service that allows you to create your own kit design. The kit designer service for each brand allows you to choose from a variety of styles, designs and colours whilst sublimating your logos into the kit selected.

ADM understands that no two teams are the same and so we try to help you outperform your competition on-field by offering a range of bespoke sports kit that has been created by you and your team using the latest fabric technologies specific to your sport.

Check out the made to order designs available from brands such as canterbury, vx3, gilbert and adm. Contact our experts who will then provide advise on the following 

  • Choose your product style and template
  • Pick your fit, collar and sleeve
  • Add your logos and pick your colours
  • ADM provide a cad drawing illustrating the kit design chosen
  • Then simply place your order with ADM via email

Alternatively try out the online adm kitdesigner and create your personalised sportswear from adm that is unique for your sports team or club. Let your imagination run free and have some fun with the easy to use ADM KitDesigner.


personalise your sportswear easily with no hassle !

Time to get creative and try our online customisation tool before you purchase. Create your design, share it with friends and colleagues, then order online with confidence. ADM will bring your custom sportswear to life using our experience and expertise. Furthermore, the ADM team will make sure that you are happy with the personalised sports items ordered.

Customised sportswear guidelines

Step 1 – Choose Your Sports Clothing

Explore the offering of sports clothing from the brands available at ADM. Choose from football shirts, rugby jerseys, netball dresses, hockey shirts and cricket whites to name a few and select the sportswear that is right for you.

Step 2 – Get Customising

ADM has developed an online customisation tool allowing you to add your logo, text or whatever personalisation needed. Personalisation can include names and numbers. Try the tool before you order or if you are feeling confident, start customising your sports clothing right away. Combine your embroidered or printed logo and view your design before you hit the buy it now button.

Step 3 – Pay Online Or Request A Quote

Once you have completed your design and you are happy with your finished custom sports clothing, you can pay online or request a final quote that you can share with others.

Step 4 – Let ADM Customise It

When we receive confirmation of the order and payment. A member of our team will contact you to confirm the supplied details are correct and advise you on the expected delivery date. Our customisation experts will then bring your personalised sportswear design to life.

why personalise your sportswear?

ADM understands the importance of delivering quality custom merchandise to our customers. We know reputation is important and ADM takes pride in providing personalised sportswear to its customers.

ADM established over two decades ago and we have continued to gain a reputation for offering excellent customer service and quick delivery.

ADM Direct is one of the leading providers of custom sportswear so whatever your sport, football, rugby, netball, handball, volleyball, hockey or running, ADM will customise the products suitable for you and your team. The ADM sportswear range has an extensive assortment of clothing and equipment to choose from for on-field or on court sports. 

Benefits of creating and personalising your teamwear:

  • Increase team identity
  • Stand out from your competition
  • Improve brand awareness
  • Boost sponsors recognition
  • Create a club or school image

ADM has developed an online customisation tool that allows you to create your perfect customised sportswear in a few clicks. Furthermore, the sports clothing collection is available from stock, enabling a quick delivery service with no reason to delay.

Call  01942 498 120 and speak with a member of our team.

which to choose, embroidery, print or both ?

ADM will generate a digitised template that provides our advance embroidery machines with the capacity to stitch your logo directly onto the sports clothing chosen. This technology makes certain that the design is perfect.  Furthermore, our investment in the latest embroidery machines allows us to embroider numerous sportswear at once, making big orders easy for our team.

ADM Direct provide a selection of printing options for various clothing. Vinyl printing is excellent for personalised names and numbers on your sports clothing. Furthermore, vinyl printing is the preferred choice for customising football shirts, rugby shirts, hockey jerseys when adding a sponsors logo on the front chest.

We offer an affordable digital printing option. Your digital print is transferred to your personalised sportswear using heat. Furthermore, the advance machinery cuts your branding or image from a section of vinyl, then the ADM team will remove the leftover vinyl. Additionally, the team will then place your logo on the sportswear and our advance machinery completes the print.

Screen printing is one of the best high-quality methods for high volume orders of custom sports clothing. Furthermore, we can produce unique quality screen printed personalised sportswear when the logos are more intricate and they need to be visible from distance. Screen printing is ideal for bulk orders as it is competitively priced, plus allows for a speedy turnaround.


premium quality embroidered sportswear

premium quality printed sportswear

Add real value and quality to your sportswear with an embroidered logo. Your team, club, school or college logo can be embroidered in-house by our experts so personalising the sportswear chosen. Embroidered logos allow for intricate designs to be recreated in up to 15 colours enhancing the overall look and feel of the clothing ordered.

Personalise your sportswear with your team’s name and numbers with vinyl printing. Vinyl printing is perfect due to the low cost but consistency that is achievable with the process.
The screen printing or a digital print process is perfect for multi-coloured sponsors designs that require high visibility from distance.

Yes, you can choose to request a quote at check out or you can contact us on 01942 498120 and request a quote from one of our experts. ADM staff will then provide a full quotation that can be past onto the finance office so a purchase order can be sent to ADM . On receipt of the purchase order adm can start the ordering process

Yes,when you are satisfied with the prices quoted, follow these easy steps and start ordering from your online shop.

Step 1– Confirm that you are happy with the quote from ADM and request your free online shop.

Step 2– Send in any logos that are to be customised.

Step 3– ADM will create your online shop within days. You can share the link and login details with the relevant people and members who can order and pay online.

Step 4– The shop will close at an agreed time and date. ADM will collate all orders after this time and will process all orders received. The custom sportswear will then be embroidered and printed in-house by our experts and delivered quickly to you

Yes, ADM will endeavour to price match or better any like for like quote. We offer a quick and reliable delivery service too. ADM is one of the UK market leaders in personalised cheap quality sportswear. Offering a fantastic choice of items from stock, in house embroidery and print machinery ADM have the flexibility and capacity to meet any tight schedule on budget.

Yes. You can order a sample for a charge. If you are unsure about size ordering, ADM advises ordering a size sample. A size sample will reduce any additional costs when confirming the final order as these samples can then be used.

We provide a size guide for most of the brands on the website. You can find the correct size instructions  here. The available size guides are included on the product pages too. Please note, customised garments are non-returnable. We suggest that you take extra care when ordering personalised branded sportswear, especially if you are ordering for other people. Sizing and clothing types differ from suppliers and various brands. ADM advise that you are mindful of this when ordering across different brands.

For best results when customising your choice of sportswear adm would prefer

Printed logos

a vector art file from Illustrator or coreldraw (.eps, .ai, .cdr) gives the best results and is much easier for us to work with.

Our staff then use the latest software and machinery to print the logos onto your adm sports clothing chosen

Embroidered logos

a hi-resolution bitmap or .jpeg (300 dpi+).

once the logo has been digitised adm embroider the items ordered using the latest hi-tech machinery. these machines provide adm with the capacity and flexibility to handle any size of order.

for the majority of text only embroidery there is no set up charge. adm have a choice of fonts that the customer can choose from, please contact adm for details. if a specific font is not available an origination charge would be incurred.

Sportswear offered by ADM is available mainly from stock. Current stock levels are indicated on the product page when choosing the colour and size. Sports clothing or items requiring no embroidery or print can be dispatched immediately within 5-7 days from order and payment received. Customised sportswear clothing takes between 1 and 3 weeks for delivery. ADM have the capacity and flexibility to meet any deadline where required.

Made to order sportswear can take upto 6 weeks as the clothing is manufactured specially to your design and colour ways.

view examples #anydesignmade

contact our team if you are thinking of bulk buying your sportswear

ADM is one of the market leaders in providing affordable personalised sportswear to grassroots teams. Furthermore, ADM is one of the UK’s best sports kit suppliers, offering up to 25% off all sports clothing brands. ADM has continuously supplied high-quality personalised sportswear at competitive prices offering bigger discounts when you are looking to order in bulk since 1996.

Call 01942 498120 for more details on discounts for bulk buying.

choose your sportswear brand

ADM Direct is a family run company. We specialize in personalised and customized sportswear for over 20 years. Our selection of personalised sportswear caters for all levels of sport from grass roots, schools, colleges, university sport, all the way through to the elite professional game. So whether you are looking for sportswear for your football, rugby, netball, cricket, hockey or basketball team you will find the right sportswear for you and your teammates. We offer a wide range of brand names such as Nike, Canterbury, Adidas, stanno, vx3, joma, gilbert and Grays.

Why not contact us today for a free quote.

nike sportswear

Just do it, refresh your football teams jerseys, shorts and socks with our range of discounted nike football kits. The nike sportswear collection gives your team a wide selection of football kit styles, designs and colours to choose from. Dri-FIT technology helps you stay dry, comfortable and so focused. Body fabric is textured given the nike garments a premium feel. This range of unisex nike sportswear is available in both adult and children sizes from XS youths upto XXL adults. To compliment this range, nike also offer a women’s range of on-field football kit.

Want to customise the football jerseys from Nike? Yes, check out our online customisation tool, which is easy to use, so upload your club logo and personalise your Nike clothing today with player numbers and sponsors logos, give it a try !

We can offer upto 30% discount off RRP for all nike football, so take advantage of these discounted prices and shop the selection of affordable nike sportswear today.

canterbury sportswear

Searching for that new on-field look? Yes, canterbury offers high performance sportswear rich in heritage and innovation, that is made specifically for rugby, cricket, netball and hockey.

Canterbury rugby jerseys are available both from stock and the made to order range giving your club a comprehensive range of styles, designs and fabric options to choose from. Canterbury cricket clothing utilise the latest fabric and design technology so helping you create that professional image for your cricket team that is evident in the professional game both at club and international level. The Canterburys sportswear collections for both hockey and netball are available as made to order items allowing you to create kit that is on-trend, desirable and highly functional using the latest fabric technologies. Check out ADM’s made to order Canterbury catalogue online

 Try the ADM hassle-free online customisation tool to personalise your chosen canterbury sportswear.

adidas sportswear

Explore our collection of personalised Adidas sportswear that has been designed specifically for hockey and cricket. ADM are one of the UK’s leading suppliers of discounted personalised adidas sportswear for over two decades, offering competitive prices on all our adidas cricket and hockey sportswear.

ADM’s customised adidas sportswear comes in male, unisex and female sizes. Our female sizes range from XXS to XXL, adults unisex sizes range from XS – XXXL. ADM provides an Adidas youth range too, the majority of this clothing ranges from 5-6 years and upwards. Allowing teams and clubs to complete their appearance across age groups. The adidas sports clothing is available from stock, offering you quick delivery on all your orders. Purchase your plain or customise your chosen adidas sportswear online and save up to 20% off RRP.

vx3 sportswear

Shop our extensive range of personalised VX3 sportswear. VX3 bespoke sportswear has been designed to fit your needs and is made to order. ADM’s expert designers will bring your ideas to life, using an assortment of materials, making sure the athletes do not only perform to their highest playing levels but they look exceptional on and off the field. The made to order sportswear from ADM is available for the majority of sports like rugby league, rugby union, football, netball, hockey, basketball plus racket sports like tennis, badminton and squash.

Offering modern designs & and an extensive colour palette, rest assured the bespoke VX3 sportswear is manufactured, ensuring that it survives the competitive nature and needs of the athletes. Personalise any VX3 sportswear in minutes using our customisation tool. The ADM online customisation tool is hassle-free and straightforward to use.

stanno sportswear

Stanno offers a wide range of high-quality clothing for both team sports and individual sports. ADM offers a broad selection of quality Stanno sportswear, for clubs, teams and schools, plus a large assortment of sports accessories too. One of Stanno motos is ‘Sport is our passion’, and ADM shares this moto.

An all-round sports brand Stanno focus on numerous team sports including football, volleyball and handball. Discover the discounted Stanno football kits online. Stanno is passionate about football. Stanno football jerseys are comfortable and made of high-quality materials. Explore our Stanno handball collection here. The handball sportswear offered by Stanno is durable and reinforced to withstand the physical contact of the sport. Browse and buy Stanno Volleyball sportswear here. Stanno’s specific sports clothing has been designed to withstand intensive sports, providing unisex athletes with the perfect fit.

gilbert rugby sportswear

Refresh your rugby club kit with the extensive range of personalised Gilbert rugby sportswear. Utilise ADM’s new online customisation tool. The easy to use online personalisation tool allows you to create your personalised Gilbert rugby sportswear in a few moments. Gilbert’s affordable custom rugby clothing range which is available from stock includes jerseys, shorts and socks using the latest fabric technologies to enhance durability and comfort for the toughest of sports rugby.

Furthermore, we cater for whatever level your team is at, from grassroots to the highest level, Gilbert rugby sportswear is perfect for every level and age of player. 

Plus as a bonus, you can now save up to 20% off the RRP on any Gilbert rugby clothing product. Choose a plain garment or add your club logo and team identity using our hassle-free customisation tool, allowing you to personalise your chosen rugby team wear. 

ADM is one of the UK’s best rugby kit suppliers that offers massive discounts on all customisable quality rugby sportswear.

gilbert netball sportswear

ADM offers a great range of Gilbert netball sportswear.  Designed by professional players in the game at their highest level, the Gilbert netball court clothing range is the envy of competitors. Fit for purpose whilst comfortable and durable for every athlete. ADM will help to kit your team with Gilbert netball tops, skorts, bibs, dresses, socks, balls and much more. Furthermore, the Gilbert netball dress is ideal for match play and is offered in the freshest colours with an additional offer, the hook and loop technology essential for patch bibs. Kit out all ages within schools or netball clubs with one unified custom netball kit. The gilbert netball match collection allows you to do just that with sizes from 5-6 years through to size 18.

Add your club’s identity to your kit with ADM’s personalisation tool online. Our in-house printing and embroidery specialists will be happy to help when it comes to customising your gilbert sportswear for your club.

joma sportswear

Sprinkle some Spanish flair to your teams kit with our personalised Joma sports clothing range. ADM offers a large variety of personalised Joma sportswear, that caters for sports including football, basketball, rugby, running, handball and volleyball.  With great savings of upto 30% off RRP our personalised joma collection of sportswear is competitively priced, allowing you to maximise your club and team budget. The Joma performance range is stocked by adm and is constructed using the most advanced fabric technologies, making it the perfect choice for many sports teams. Custom joma sportswear includes unisex ranges to fit both male, female and junior athletes allowing you to kit out an entire club with your chosen joma clothing.

ADM’s experts can embroider your whole personalised Joma sportswear with your club or team logo and print personalised names, numbers and initials if required. Furthermore, ADM will accommodate your sponsor’s branding to your Joma sportswear in-house using the latest print technology.

grays hockey sportswear

View our large assortment of personalised Grays hockey sportswear online. Our Grays customisable hockey clothing includes hockey jerseys, shorts and socks in both male and female fit. Moreover, we are giving up to 30% off the recommended retail price on all the Grays hockey sportswear products. Make big savings on your custom hockey kit, plus benefit from quick delivery from one of the reliable UK custom hockey suppliers.

 From grassroots hockey, through to the elite level, ADM Direct provides a wide range of personalised Grays hockey clothing.  Popular in schools, colleges and universities with teams looking to stand out from the competition, the personalised Grays sportswear is perfect. Furthermore, ADM Direct covers a wide range of customising options, including embroidery, vinyl print, plus the traditional screen-printing option, catering for all customised hockey sports clothing requirements. Personalise your Grays hockey sportswear by utilising our straightforward customisation tool online.

gray-nicolls sportswear

Liven up your cricket whites and shop our large assortment of Gray-Nicolls cricket sportswear online.  From Sunday league  cricket, through to the professional game, we provide a wide range of personalised Gray-Nicolls sportswear that is ideal for all abilities and age groups.  Popular in schools, colleges and universities with teams looking to stand out from the competition, the personalised Gray-Nicolls cricket sports clothing is perfect. At ADM we focus on providing you with innovative cricket sportswear from Gray-Nicolls technical product range for both on and off the field which both players and supporters appreciate.

Furthermore, ADM Direct covers a wide range of customising options, including embroidery, vinyl print, plus the traditional screen-printing option, catering for all customised cricket sportswear requirements.  Personalise your Gray Nicolls cricket clothing utilising our straightforward customisation tool online. 

We are giving up to 30% off the recommended retail price on all the Gray-Nicholls sports products. Make big savings on your custom cricket sportswear, plus benefit from quick delivery from one of the reliable UK custom cricket suppliers.