personalised sportswear from ADM Direct

ADM specialises in supplying personalised sportswear. For grassroots and semi-professional sports kit for several sports activities and sports clubs. Our sports wear range offers everything from grassroots football sporting activities, rugby clubs and netball to hockey and racket sporting activities like tennis and badminton. Plus, on-court sports like basketball and volleyball. ADM are one of the leading sportswear suppliers, offering quality personalised sportswear to several organisations for over twenty years. Furthermore, ADM believes in being one of the specialists in supplying sports for women and men sportswear.
It is a credit to our staff who understands the needs of grassroots clubs and semi-professional teams to the elite professionals.

are you looking for new sports kit?

We offer a wide selection of new sports kits. These include football kits, basketball kits, rugby kits, PE kits and much more, all suitable for any unisex sporting activity. Furthermore, we can help you find the perfect sporting brands for your sporting activity, team or club. ADM Direct provides a variety of personalised sportswear, including football jerseys, soccer shorts and socks, rugby football kits, netball dresses, hockey shirts, cricket whites and basketball vests, to mention but a few.

lets get personal

ADM will customise your required sportswear for you. Our team will use the latest in-house technology to personalise the leading sports brands such as Nike, Canterbury, Adidas, VX3, Stanno, Joma and Gilbert. Moreover, we offer affordable sportswear that’s durable, desirable and comfortable for your team. grassroots

ADM’s Discounted Sportswear Includes:

Nike football kits

Canterbury rugby kits

Gilbert netball attire

Grays hockey team wear

Joma basketball gear

Gray-Nicolls cricket clothing

VX3 sportswear

Plus more


check out our best selling personalised sportswear

time for a new sports kit?

We take pride in delivering high-quality mens sportswear, sports womenswear and personalised sportswear to our customers. Our variety of sportswear includes football kits, rugby gear, netball kit, hockey wear, cricket gear. Plus, a selection of court sports attire for games like tennis, squash, basketball and volleyball. Furthermore, ADM’s collection of high-performance personalised sportswear is perfect for sports teams or sporting activity clubs on a budget. We offer an excellent discount on bulk orders. 

looking for great savings?

Save up to 30% off the recommended retail price on all customisable sportswear with one of the UK’s best sports kit suppliers. 

For your FREE competitive quote call 01942 498 120 today.


football kit and accessories

Explore our affordable top quality football jerseys, soccer shorts and footie socks. At ADM, we stock and offer leading soccer brands like Nike, Stanno, Joma and mitre with up to 30% off our sporting football kits. 

Plus, our discounted footie kits are ideal for any sporting team or sports activities budget. Furthermore, we equip you with the ability to create your customised soccer kit easily online with our hassle-free customisation tool. 

Our clearance soccer merchandise includes footballs, kit bags and training accessories. Purchase discounted football kits and sporting accessories online with a reliable delivery from ADM. Plus, we are one of the UK’s leading suppliers of personalised football kits, providing grassroots and semi-professional football clubs with everything they need. 

Call 01942 498 120 for your FREE competitive quote.


rugby team gear

We offer cost-effective branded rugby kits, sportswear and rugby equipment online. Plus, the ADM team understand that a quality rugby kit is an essential part of sportspeople reaching their full sporting potential. Furthermore, we personalise leading sporting activity brands like Canterbury, Adidas, Gilbert and Joma ruby sportswear, supplying rugby jerseys, rugby shorts, socks and other rugby sporting equipment. 

Try our customising a rugby kit online using our easy customisation tool.

Call 01942 498120 to get fantastic deals on rugby sportswear. 


netball kit online

We have a great selection of sportswear online, perfect for kitting out your netball team. Plus, we are one of the UK’s top suppliers for sporting activities and sports clubs kit. Our personalised netball clothing includes leading brands like Gilbert and Canterbury clothing. Gilbert and Canterbury sports brands offer a selection of contemporary designs in several colours and a wide choice of sizes, catering for adults and junior players. The benefits of the Gilbert technical match gear is durable and fashionable, including dresses, shorts, skirts and tops too. We offer you the option to personalise your sports wears and netball clothing using our online customisation tool. ADM’s team of specialists produce an excellent standard of products, creating your team’s perfect look. 

Get up to 30% off the recommended retail price on personalised netball sportswear.


affordable hockey kit

ADM offers a variety of personalised hockey kits online. Including quality brands like Grays and Reece. Plus, our personalised hockey kit comes with the option of embroidering or printing in-house. The professional ADM team will customise hockey jerseys, hockey shorts, socks and other hockey sportswear accessories for your sporting club or school.

ADM’s hockey clothing from Grays hockey or Reece hockey is designed to a high-quality standard, manufactured to endure the rigours of competitive sport and the demands of grassroots hockey and the professional game too.

Personalise your selection of Grays or Reece kit with your embroidered club, school, university or college logo. Plus, add printed numbers, names and sponsors in-house with the ADM team of professionals. Try our online customisation tool and make savings on all your hockey clothing.


don't get caught out with your cricket gear

ADM offers exclusive personalised sportswear for cricket teams, including leading brands like Gray-Nicolls, Canterbury and Adidas. We supply personalised sportswear ideal for cricket clubs and schools across the UK.

ADM’s personalised cricket clothing and sportswear include cricket whites, twentytwenty playing shirts, sweaters, slipovers and trousers. Plus, you can complement these with our comprehensive off-field leisure range too.

Furthermore, our selection of on-trend baggage designed for cricket equipment is second to none.
We supply quality cricket sportswear perfect for Sunday league teams, regional leagues, schools, colleges and universities. Personalise your cricket gear, custom whites or twenty-twenty gear using our customisation tool.


perfect racket sportswear

Create your style, ready for your next match with ADM’s selection of personalised sportswear ideal for tennis, badminton, squash and other racket sporting activities. Our tennis clothes include t-shirts, polo shirts, shorts and skirts from leading sports brands like Nike, Adidas, Canterbury and Joma.

With the latest innovations and top performance styles, our personalised tennis gear and badminton clothing will work with your club logo. ADM offers up to 30% off the RRP for all tennis and racket sportswear. 

To take advantage of these discounts, call our team of experts on 01942 498120 for a free quote. 

Try our online customisation tool to custom your choice of sports gear. 


racket sports

discounted basketball kit

Unlock your sporting potential on the court with ADM’s personalised sportswear and basketball kit. Our sports wear range includes established sports brands such as Joma, VX3 and ADM’s lines. Furthermore, our line of personalised basketball kits offers a variety of sports-inspired apparel for both the professional and amateur teams. Our Joma selection is a mixture of high-performance training and competitive match day kits that stands up to the physical demands of basketball, all available from stock. The contemporary styles available from Joma include reversible and non-reversible vests and shorts in both a male and female fit. Create your customised Joma basketball kit easily online using the hassle-free customisation tool at

Plus, the VX3 sports wear and ADM basketball sportswear is made to order, using the latest fabric technologies. Create your design by adding your colours, logos and numbers on the basketball vests and shorts. 

Contact our sales team to find out more.


volleyball and handball kit offers

Buy quality personalised sportswear, volleyball and handball kit at ADM. Offering a sublime collection of high-performance jerseys and shorts ideal for fast-paced volleyball and handball games. Including brands like Joma and Stanno use the latest fabric innovations, ensuring their materials are lightweight and breathable, supporting maximum movement and flexibility.

Choose your team colours and customise your jerseys and shorts with team logos, players names and numbers. Our online customisation tool allows you to easily customise your volleyball or handball sportswear.


adm's sports kit designer, consider made to order sportswear

We know that no two teams are the same. So, ADM offers several personalised sportswear from leading sporting brands. Unique to your sporting activity and sports team. Including brands like Canterbury, Gilbert, VX3 and ADM own range. Furthermore, they come as a made to order service, allowing you to create your kit design. ADM’s kit designer service gives you the chance to pick from a mixture of styles, designs and colours, plus sublimating your logos into the kit selected.

Outperform your competition on-field by choosing our range of bespoke sports kits, created by you and your team using the latest fabric technologies specific to your sport. Check out the designs available from Canterbury, VX3, Gilbert and ADM Direct. 

Our experts will provide advice on the following: 

  • The product style and template
  • Fit, collar and sleeve
  • Logos and your colours
  • CAD drawing illustrating your chosen kit
  • Placing an order via email


Let your imagination run free, have some fun with the easy to use ADM KitDesigner, create your personalised sportswear.


personalise your sportswear easily with no hassle !

Get creative and try our online customisation tool before you purchase. Create your sporting designs, share it with friends and colleagues, then order online with confidence. We will bring your custom sports wear to life using our experience and expertise. Furthermore, the team at ADM Direct will make sure that you are happy with the personalised sporting gear ordered.

Customised sportswear guidelines

Step 1 – Choose Your Sports Clothing

Explore the offering of sports clothing from the brands available. Choose from football shirts, rugby jerseys, netball dresses, hockey shirts and cricket whites to name a few and select the sportswear that is right for you.

Step 2 – Get Customising

ADM has developed an online customisation tool allowing you to add your logo, text, or whatever personalisation needed. Personalisation can include names and numbers. Try before you order or if you are feeling confident, start customising your sports clothing right away. Combine your embroidered or printed logo and view your design before you hit the buy it now button.

Step 3 – Pay Online Or Request A Quote

Once you have completed your design and you are happy with your finished custom sports clothing, you can pay online or request a final quote that you can share with others.

Step 4 – Let’s Customise It

When we receive confirmation of the order and payment for your sports wear, a member of our team will contact you to confirm the supplied details are correct and advise you on the expected delivery date. Our customisation experts will then bring your personalised sportswear design to life.

how to order guide

why personalise your sportswear?

We understand the importance of delivering quality custom sporting merchandise to our customers. Our reputation is essential to our team and our customers. We take pride in providing quality personalised sportswear to our customers.

ADM established over two decades ago, and we have continued to gain a reputation for offering excellent customer service and quick delivery.

We are one of the leading providers of custom personalised sportswear to teams and clubs across the UK. Whatever your sporting activity, football, rugby, netball, handball, volleyball, hockey or running. We can customise sports wear products suitable for you and your team. Choose ADM’s personalised sportswear clothing and equipment for on-field or on-court sports. 

Benefits of creating and personalising your teamwear:

  • Increase team identity
  • Stand out from your competition
  • Improve brand awareness
  • Boost sponsors recognition
  • Create a club or school image

We have developed an online customisation tool that allows you to create your perfect customised sportswear in a few clicks. Furthermore, the sports clothing collection is available from stock, enabling a quick delivery service with no reason to delay.

Call  01942 498 120 and speak with a member of our team.

which to choose, embroidery, print or both ?

ADM will generate a digitised template that provides our advance embroidery machines with the capacity to stitch your logo directly onto the sports clothing chosen. This technology makes sure that the design is perfect. Furthermore, our investment in the latest embroidery machines allows us to embroider numerous sportswear at once, making big orders easy for our team.

ADM Direct provide a selection of printing options for various clothing. Vinyl printing is excellent for personalised names and numbers on your sports clothing. Furthermore, vinyl printing is the preferred choice for customising football shirts, rugby shirts, hockey jerseys when adding a sponsors logo on the front chest.

We offer an affordable digital printing option. Your digital print is transferred to your personalised sportswear using heat. Furthermore, the advance machinery cuts your branding or image from a section of vinyl, then the ADM team will remove the leftover vinyl. Additionally, the team will then place your logo on the sportswear and our advance machinery completes the print.

Screen printing is one of the best high-quality methods for high volume orders of custom sports clothing. Furthermore, we can produce unique quality screen printed personalised sportswear when the logos are more intricate and they need to be visible from distance. Screen printing is ideal for bulk orders as it is competitively priced, plus allows for a speedy turnaround.


high standard embroidered personalised sportswear

premium quality printed sportswear

Add real value and quality to your personalised sportswear with an embroidered logo. Our in-house experts will embroidered your team, club, school or college logo to your personalised sportswear. Embroidered logos allow for intricate designs to be recreated in up to 15 colours enhancing the overall look and feel of the clothing ordered.

Personalise your sportswear with a team name and numbers using vinyl printing. Vinyl printing is perfect due to the low cost but consistency that is achievable with the process.
The screen printing or a digital print process is perfect for multi-coloured sponsors designs that require high visibility from distance.

Request a quote at check out or contact us on 01942 498120 and request a quote from one of our experts. Our staff will then provide a full quotation that can be past onto the finance office so a purchase order can be sent to ADM . On receipt of the purchase order we can start the ordering process

Yes,when you are satisfied with the prices quoted, follow these easy steps and start ordering from your online shop.

Step 1– Confirm that you are happy with the quote from ADM and request your free online shop.

Step 2– Send in any logos that are to be customised.

Step 3– ADM will create your online shop within days. You can share the link and login details with the relevant people and members who can order and pay online.

Step 4– The shop will close at an agreed time and date. ADM will collate all orders after this time and will process all orders received. The custom sportswear will then be embroidered and printed in-house by our experts and delivered quickly to you

Yes, ADM will endeavour to price match or better any like for like quote. We offer a quick and reliable delivery service too. ADM is one of the UK market leaders in personalised cheap quality sportswear. Offering a fantastic choice of items from stock, in house embroidery and print machinery ADM have the flexibility and capacity to meet any tight schedule on budget.

Yes. You can order a sample for a charge. If you are unsure about size ordering, ADM advises ordering a size sample. A size sample will reduce any additional costs when confirming the final order as these samples can then be used.

We provide a size guide for most of the brands on the website. You can find the correct size instructions  here. The available size guides are included on the product pages too. Please note, customised garments are non-returnable. We suggest that you take extra care when ordering personalised branded sportswear, especially if you are ordering for other people. Sizing and clothing types differ from suppliers and various brands. ADM advise that you are mindful of this when ordering across different brands.

For best results when customising your choice of sportswear adm would prefer

Printed logos

a vector art file from Illustrator or coreldraw (.eps, .ai, .cdr) gives the best results and is much easier for us to work with.

Our staff then use the latest software and machinery to print the logos onto your adm sports clothing chosen

Embroidered logos

a hi-resolution bitmap or .jpeg (300 dpi+).

once the logo has been digitised adm embroider the items ordered using the latest hi-tech machinery. these machines provide adm with the capacity and flexibility to handle any size of order.

for the majority of text only embroidery there is no set up charge. adm have a choice of fonts that the customer can choose from, please contact adm for details. if a specific font is not available an origination charge would be incurred.

Sportswear offered by ADM is available mainly from stock. Current stock levels are indicated on the product page when choosing the colour and size. Sports clothing or items requiring no embroidery or print can be dispatched immediately within 5-7 days from order and payment received. Customised sportswear clothing takes between 1 and 3 weeks for delivery. ADM have the capacity and flexibility to meet any deadline where required.

Made to order sportswear can take upto 6 weeks as the clothing is manufactured specially to your design and colour ways.

thinking of bulk buying your personalised sportswear

We are one of the market leaders in providing affordable personalised sportswear to grassroots teams and sports clubs. Furthermore, we are one of the UK’s best sports kit suppliers, offering up to 30% off leading sporting brands. 

We continually supply high-quality personalised sportswear at competitive prices, offering discounts on bulk orders of sports wear since 1996.

Call 01942 498120 for discounts on bulk orders.

choose your sportswear brand

A family-run company, ADM Direct specialise in personalised and customised sportswear. Our selection of personalised sportswear caters for all levels of sport from grassroots, schools, colleges, university sport, all the way through to the elite professional game. So whether you are looking for sportswear for your football, rugby, netball, cricket, hockey or basketball team, you will find the right sportswear for you and your teammates. We offer a wide range of brand names such as Nike, Canterbury, Adidas, Stanno, VX3, Joma, Gilbert and Grays. Contact us for a free quote.

nike sportswear

Just do it! Refresh your football teams kit with ADM’s range of discounted Nike football kits. Our Nike sportswear collection gives any team a variety of football styles and colours to choose from.  The Dri-FIT technology helps players stay dry, comfortable and focused during the game.  The body fabric is textured, giving Nike garments a premium feel all day long. ADM’s range of unisex Nike sportswear is available in adult and child sizes, including XS youths up to XXL adults. Complement this range with Nikes women’s range of on-field football kit.

Plus, check out our online customisation tool, the easy to use tool allows you to upload your club logo and personalise your Nike clothing, give it a try!

Get up to 30% discount off RRP Nike football kit.


canterbury sportswear

Looking for that new on-field look, Canterbury clothing offers high-performance sportswear, rich in heritage and innovation, made specifically for rugby, cricket, netball and hockey.

ADM’s Canterbury rugby jerseys are available from stock or made to order, giving your club a comprehensive range of designs and fabric options. Furthermore, the Canterbury cricket clothing uses the latest fabric and design technology, helping you create that professional image for your cricket team, evident in the professional game at a club and international level.
The Canterburys sportswear hockey and netball collection are available as made to order items, allowing you to design a kit that is on-trend, desirable and highly functional. View our Canterbury clothing range online today. Plus, try our online customisation tool and personalise your chosen Canterbury sportswear.

adidas sportswear

Browse ADM’s selection of personalised Adidas sportswear, designed specifically for hockey and cricket. We’re one of the UK’s best suppliers of affordable Adidas sportswear. ADM offers competitive prices on all our Adidas cricket and hockey sportswear online.

Furthermore, the customised Adidas sportswear comes in a variety of male, unisex and female sizes with female sizes ranging from XXS to XXL, adults unisex sizes ranging from XS – XXXL. We provide the Adidas youth range from 5-6 years and upwards. Our Adidas range offers teams and clubs the ability to complete their appearance across all age groups. ADM’s Adidas sports clothing is available from stock, offering you quick delivery on all your orders. 


Purchase plain or customise your Adidas sportswear online and save up to 30% off RRP.

vx3 sportswear

Shop our extensive range of personalised VX3 sportswear. The VX3 bespoke sportswear has been designed to fit the sportspersons needs and at ADM it is made to order.

 The VX3 design is made to make sure the athletes do not only perform to their highest playing levels but look exceptional on and off the field too. The made to order sportswear from ADM is available for the majority of sports like rugby league, rugby union, football, netball, hockey, basketball plus racket sports like tennis, badminton and squash.
Offering modern designs and an extensive colour palette, rest assured the bespoke VX3 sportswear is manufactured, ensuring that it survives the competitive nature and needs of the athletes.


Personalise any VX3 sportswear in minutes using our customisation tool. Our expert brings your ideas to life by using an assortment of print and embroidery options. Try the ADM customisation tool online.

stanno sportswear

Stanno offers a wide range of high-quality clothing for both team sports and individual sports. ADM offers a broad selection of quality Stanno sportswear, for clubs, teams and schools, plus a large assortment of sports accessories too. One of Stanno motos is ‘Sport is our passion’, and ADM shares this moto.

Stanno is an all-round sports brand that focus’s on numerous team sports, including football, volleyball and handball. Discover the discounted Stanno football kits online. Stanno is passionate about football. Stanno football jerseys are comfortable and made of high-quality materials. Explore our Stanno handball collection here. The handball sportswear offered by Stanno is durable and reinforced to withstand the physical contact of the sport. Browse and buy Stanno Volleyball sportswear here. Stanno’s specific sports clothing has been designed to withstand intensive sports, providing unisex athletes with the perfect fit.

gilbert rugby sportswear

Refresh your rugby club kit with the extensive range of personalised Gilbert rugby sportswear. Using ADM’s new online customisation tool. The easy to use online personalisation tool allows you to create your personalised Gilbert rugby sportswear in a few moments. Gilbert’s affordable custom rugby clothing range which is available from stock includes jerseys, shorts and socks using the latest fabric technologies to enhance durability and comfort for the toughest of sports rugby.

Furthermore, we cater for whatever level your team is at, from grassroots to the highest level, Gilbert rugby sportswear is perfect for every level and age of player.  Plus as a bonus, you can now save up to 30% off the RRP on any Gilbert rugby clothing product. Choose a plain garment or add your club logo and team identity using our hassle-free customisation tool, allowing you to personalise your chosen rugby team wear. 


ADM is one of the UK’s best rugby kit suppliers, offering huge discounts on personalised rugby sportswear.


gilbert netball sportswear

ADM offers a wide range of Gilbert netball sportswear, designed by professional players in the game at their highest level. The Gilbert netball court clothing range is the envy of competitors, this fit for purpose, comfortable and durable kit is ideal for each athlete.
ADM will kit your team with Gilbert netball tops, skorts, bibs, dresses, socks, balls and much more. Furthermore, the Gilbert netball dress is ideal for match play and is offered in the freshest colours with an additional offer, the hook and loop technology essential for patch bibs. Kit out all ages within schools or netball clubs with one unified custom netball kit. The Gilbert netball match collection allows you to do just that with sizes from 5-6 years through to size 18.

Add your club’s identity to your kit with ADM’s personalisation tool online. Our in-house printing and embroidery specialists will be happy to help when it comes to customising your Gilbert sportswear for your club.

joma sportswear

Create some Spanish flair with your teams kit design, our personalised Joma sports clothing range offers a continental collection of sportswear. Offering a large assortment of personalised Joma sportswear, ADM caters for various sports, including football, basketball, rugby, running, handball and volleyball. Get great savings of up to 30% off RRP with our personalised Joma collection of sportswear. Joma clothing is competitively priced, allowing you to maximise your club’s budget.

Furthermore, the Joma performance range stocked by ADM is constructed using the most advanced fabric technologies, making it the perfect choice for sports teams. Customise your Joma sportswear, embroider your whole personalised Joma sportswear with your club or team logo and print personalised names, numbers and initials if required. ADM will accommodate your sponsor’s branding to your Joma sportswear in-house using the latest print technology.

grays hockey sportswear

Explore our collection of personalised Grays hockey sportswear. Our Grays customisable hockey clothing includes hockey jerseys, shorts and socks in both male and female fit. Moreover, we are giving up to 30% off the recommended retail price on all the Grays hockey sportswear products. Make big savings on your custom hockey kit, plus benefit from quick delivery from one of the reliable UK custom hockey suppliers.

 From grassroots hockey, through to the elite level, ADM Direct provides a wide range of personalised Grays hockey clothing. Popular in schools, colleges and universities with teams looking to stand out from the competition, the personalised Grays sportswear is perfect. Furthermore, ADM Direct covers a wide range of customising options, including embroidery, vinyl print, plus the traditional screen-printing option, catering for all customised hockey sports clothing requirements. 

Personalise your Grays hockey sportswear by utilising our straightforward customisation tool online.

gray-nicolls sportswear

Liven up your cricket whites and explore our collection of Gray-Nicolls cricket sportswear online. Our collection includes everything from Sunday league cricket, through to the professional game, providing a wide range of personalised Gray-Nicolls sportswear ideal for all abilities and age groups. 

Popular in schools, colleges and universities with teams looking to stand out from the competition, the personalised Gray-Nicolls cricket sports clothing are perfect. At ADM we focus on providing you with innovative cricket sportswear from Gray-Nicolls technical product range for both on and off the field which both players and supporters appreciate.

Furthermore, ADM Direct covers a wide range of customising options, including embroidery, vinyl print, plus the traditional screen-printing option, catering for all customised cricket sportswear requirements. Personalise your Gray Nicolls cricket clothing utilising our straightforward customisation tool online. 


Get up to 30% off the recommended retail price on all the Gray-Nicholls sports products. Plus benefit from quick delivery from a UK custom cricket supplier.