Was creating a new corporate website a good idea?
When we decided to launch a new corporate website for the ADM brand, we couldn’t have predicted how quickly the world would change. Little did we know how essential a modern website would become, especially in driving online sales.
Over the past two years, the COVID pandemic has accelerated the shift toward e-commerce, and at ADM, we’ve noticed a significant increase in customers moving online faster than they might have naturally. The sales landscape has transformed, driven by lockdowns and changing consumer behavior.
Our new ADM website has been instrumental in meeting these demands, helping us adapt to the digital-first sales environment and serve our customers more effectively. Explore how our online platform supports your needs today!
Generating new business online through the new website
ADM launched its new website in September 2020, and since then, it has significantly increased organic traffic and sales. The new site has helped us retain existing online customers while also generating a fresh customer base. A prime example is our recent partnership with Herbalife Nutrition.
Herbalife Nutrition Limited is a global leader in the healthy lifestyle industry, specialising in dietary supplements. Founded in 1980 by Mark R. Hughes, the company now employs approximately 8,900 people worldwide.
Herbalife Nutrition offers a wide range of nutritional supplements and personal care products, selling to over 90 countries. As a multi-level marketing corporation, Herbalife utilises brand ambassadors, sponsored athletes, and independent distributors to drive sales. The company’s direct distributor network creates a personal and high-touch customer experience known as the “distributor difference,” ensuring customer satisfaction and expanding their global reach.
Since launching our new website, ADM has successfully attracted prominent clients like Herbalife Nutrition, demonstrating the power of a well-designed online presence in growing business opportunities.
How do you create ambassadors for your business?
Creating brand ambassadors for your business can be a powerful strategy to expand your reach and enhance brand awareness. One such example is rugby league and rugby union legend Martin Offiah, who has become an ambassador for ADM. Martin is a long-time friend of ADM’s directors, with Andy, one of ADM’s directors, having played alongside Martin at Wigan Warriors, a prestigious rugby league club.
Andy launched the JoiningJack charity after his son was diagnosed with Duchenne Muscular Dystrophy, and Martin has been a steadfast supporter ever since. He has played a key role in raising both funds and awareness for the charity.
In addition to Martin Offiah, other high-profile sportspeople like Sharlene Mawdsley, Jamie Baulch, and Adam Gemili also act as ambassadors for Herbalife, promoting their products via their social media channels. For example, you can find the hashtag #familyvirtualfitclub on Instagram, where these ambassadors actively engage with their audience and promote the brand.
By leveraging the power of celebrity endorsements and social media influence, businesses can effectively create ambassadors who help build trust and credibility within their target market.
Why did Herbalife come to ADM?
ADM now provides customised clothing to Herbalife. Recently ADM has recently supplied embroidered Nike academy 21 teamwear featuring the Herbalife corporate logo.
In addition, ADM fulfilled an urgent order for several customised softshell jackets embroidered with the Herbalife logo on the left breast. This order included the Result core softshell jacket, and the Result women core softshell jacket, delivered to meet a tight deadline.
At Herbalife, these custom garments are given as gifts to the company’s network of independent distributors. As a token of appreciation for their hard work and achievement in meeting sales targets, Herbalife provides personalised apparel from ADM to their distributors.
Through our customised clothing and high-quality embroidery services, ADM helps Herbalife show appreciation to their team while promoting the Herbalife brand effectively.
Are you looking to promote your brand?
Explore our fantastic range of promotional items and customised clothing.
At ADM, we offer a wide selection of promotional products that can be easily customised in-house. Choose from top branded clothing such as Nike, Under Armour, and Canterbury apparel, all available for customisation to enhance your brand visibility.
In addition to branded clothing, we offer a variety of unbranded hoodies, polo shirts, jackets, and t-shirts. Easily add your brand logo online using our hassle-free customisation tool. Visualise your customised clothing before purchasing, ensuring the final result aligns perfectly with your brand’s image.
Order with confidence and promote your brand with high-quality personalised apparel from ADM. Visit www.admdirect.co.uk to learn more and start customising today!
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