Was creating a new corporate website a good idea?
When we decided to create a new corporate website for the ADM brand, we never imagined how quickly the world would change. Furthermore, we had no idea how important a new website would be. Especially when it came to helping drive sales. Over the last two years, the COVID pandemic has expedited the inevitable process of online sales. At ADM, we have noticed that more of our customers have moved online quicker than they would have organically. We understand that the sales landscape has completely changed due to the recent lockdowns.
Generating new business online through the new website
ADM launched the new look website in September 2020. Since then, the site has increased our organic traffic and sales. We have maintained existing online customers and generated a new customer base. For example, one new online customer is Herbalife Nutrition. Herbalife Nutrition Limited is one of the leading brands in the healthy lifestyle industry. Furthermore, they are a global multi-level marketing corporation developing and selling dietary supplements around the world.
The Herbalife Nutrition brand was founded in 1980 by Mark R. Hughes. It now employs an estimated 8,900 people worldwide.
Herbalife Nutrition sells nutritional supplements and personal care products to more than 90 countries around the world. Furthermore, Herbalife is a multi-level marketing company, using brand ambassadors, sponsored athletes and independent distributors to help drive their sales. Herbalife reaches customers via this network of distributors providing a person to person high touch experience called “distributor difference.”
How do you create ambassadors for your business?
Rugby league and rugby union legend Martin Offiah is one such ambassador. Plus, Martin is a long-term friend of the directors at ADM. One of the ADM directors, Andy, played alongside Martin during his days with the rugby league club, the Wigan Warriors. Andy launched the JoiningJack charity after his son was diagnosed with Duchenne Muscular Dystrophy. Plus, ever since Martin Offiah has shown his support. He has raised funds for the JoiningJack charity and awareness.
Along with other high profile sportspeople, Martin Offiah, Sharlene Mawdsley, Jamie Baulch and Adam Gemili, promote Herbalife products via their social media channels. Search Instagram for #familyvirtualfitclub.
Why did Herbalife come to ADM?
ADM now provide customised clothing to Herbalife. ADM has recently supplied embroidered Nike academy 21 teamwear with the Herbalife corporate logo. More recently, ADM supplied several customised softshell jackets with the Herbalife logo embroidered on the left breast to a tight deadline. The order included the result core softshell jacket, and the result women core softshell jacket.
Furthermore, at Herbalife these garments are given as gifts to the many independent distributors. Herbalife gives the products customised by ADM to their distributors as a thank you, for all their hard work and meet sale targets.
Are you looking to promote your brand?
Explore our fantastic range of promotional items and clothing. All our promotional products can be customised in-house by ADM. Choose from a wide choice of branded clothing, including Nike, Under Armour and Canterbury clothing. Plus, we supply a customised range of clothing to meet your aspirations and to compliment your brand.
Check out our range of unbranded hoodies, polo shirts, jackets and t-shirts and add your brand logo easily online using our hassle-free customer tool. Order with confidence today by visualising your customised clothing online before you purchase.
Visit www.admdirect.co.uk to find out more.