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What Is In A Logo?

whats in a logo

What does a logo tell you about a business?

A logo is like the front door to a business. A great logo is instantly recognised, and it will tell you what the company is all about. Many organisation change their logo periodically. They like to keep their brand fresh and updated to coincide with their audience.

One of the primary purposes of a logo is to symbolise a business memorably to the consumer. So, when you see the logo, the consumer knows straight away who they are and what they stand for. The following organisations have mastered this.

McDonald’s Restaurants:

The simplistic branding of the golden arches represents the ‘M’ of McDonald’s is recognised immediately. The iconic logo was created in 1961 by Stanley Meston, inspired by the shape of the restaurant’s roof.

Image of McDonalds logo

Apple:

The Apple logo is recognised worldwide nowadays. However, when it started in 1976, the logo originally featured Isaac Newton sitting beneath a tree with an apple hanging from it, poised to drop. 

In 1977 after only one year, the Apple branding changed. There have been many minor changes to the logo since 1977, mainly colour alterations to the apple. The Apple logo is recognisable because of iPhones, iPads and MacBooks nowadays. 

Apple logo

why is a logo important?

Logos are important because they give a company an instantly recognisable image. 

Nike:

Nike is in the Consumer Discretionary sector, this is a term for classifying goods and services that are considered non-essential by consumers. But desirable if their available income is sufficient to purchase them.

Nike has a recognisable logo combined with the Swoosh. Having a simple logo makes Nike branding easy to remember. When you think of sports trainers and clothing, you think of Nike because you know they are well known for sporting products and quality is guaranteed.

nike logo

Ford:

When you are looking for a new car you think of a few companies who make cars, and one of them will be Ford. The American based automotive company is instantly noticeable, and its logo is easy for the consumer to remember. 

Ford

why should a logo change?

There are numerous reasons why companies change their branding from time to time. Here are a few examples of why changing a logo can benefit the business.

Updating a logo is a common practice and helps a business to keep up with their customers and the times. Refreshing a brand could help a business stand out in a competitive market.

Creating a new logo to target a product or an audience. Several companies that have changed their logo over the years. Including Dominos Pizza, YouTube, Nike, Adidas, Under Armour and many more.

As we have mentioned above in this article, updating a logo is worth consideration. Try altering your colour scheme, or a new font. Whatever you decide, remember to involve your target market in the process.

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